Subway Etiquette Campaign

I have designed a proposal for an ad campaign using Adobe Illustrator. The main objective is to enhance commuters' satisfaction while also reducing their daily stress levels. The Subway Etiquette awareness campaign is focused on addressing certain human behaviors in public and reminding riders that respecting others is one of the key aspects of coexistence.

SUBWAY STATION POSTERS

Typography is treated as an illustration and becomes the center of attention. Bold redletters represent the subway riders. The hands represent elements of humanity. The illustration covers the entire poster to emphasize the message. The verb in the tagline is being substituted throughout the campaign to convey emotion.

SUBWAY CAR INTERIOR BANNER

The subway car interior banners design is split into 3 equal parts. The color red is used in the typographic figurative illustration in the middle of the banner to direct the viewers eyes to the problem first. The left and right sides feature the solutions of that problem.

METROCARD

On MetroCards the print area is very small, so the artwork and message are split on either side of the card to be visible enough to the user. The front of the card features the problem, the back features the solution.